Pulp pantry giveaway welcome series
Part of Pulp Pantry’s email marketing strategy is running giveaways with like-minded brands to collect email addresses. I always recommend creating a welcome series for these folks to warm them up as leads and weed out anyone who is unengaged afterwards.
The welcome series includes a discount code to provide a purchase incentive and heavily focuses on introducing the brand and its values since folks may not have even been to the website.
