Little Apple Treats CAMPAINGNS

Little Apple Treats and I work each week to create a newsletter for the online Shopify customers and their wholesale customers. The emails are quick and simple as a way to share big news and drive sales!

We have also worked extensively on creating an email automation strategy that incentivizes new customers and educates them on the brand, retains them as customers, raises their lifetime value, and lowers the time between orders.

Here are key metrics from their email marekting campaigns from the last three years - note that this excludes all automations (welcome, abandon cart, post-purchase, win-back, etc).

• Average Click Rate: 1.67% (industry median: 1.36%)

• Placed Order Rate: 0.27% (industry median: 0.16%)

• % of All Revenue from Email Campaigns: 37.5% (industry average: 33.8%)

• Average Order Value: $89.34 (overall company average: $70.35)