Knowing your customer on an deep level has so many benefits. Picking the perfect partners for your marketing efforts is one of them. If you haven’t thought too much about your customer on an emotional level or need to up your partnership game, this post I wrote for Parsnip is for you.
Dunkin’ (formerly known as Dunkin’ Donuts) and Dove did a pretty big partnership campaign recently and for those new to marketing partnerships like this, there might be some head scratching as to why a haircare line and a food & beverage chain are collaborating. So I put together a case study on the Dunkin and Dove partnership campaign.Read More
If you are a business owner you have no doubt heard the phrase ‘brand strategy’ tossed around as if everyone knows exactly what it means, but do most really? What is this mystery phrase? A general idea, a document, an Instagram feed? It is the industry jargon that we all pretend we know about, when in reality many small-to-medium business owners don’t have their brand strategy down solid, and it is wasting them both time and money.Read More