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Rallying Cry / Brand Promise Brainstorming
This is your brand statement, your rallying cry, your promise to yourself, your employees, and your customers. It is the essence of who you are, what you do, why you do it, and who you do it for.
Customer Profile and Values Brainstorming
Humans are deep. There is so much more to us than what appears on the surface level, This exercise serves as a means for you to begin to really put yourself in your customers shoes.